Creating and Strengthening Organizational Culture the...

Creating and Strengthening organizational culture: The experience of Digi Malaysia TABLE OF CONTENT Introduction Discussion Power Distance Individualism versus collectivism Masculinity versus feminity Uncertainty Avoidance Conclusion Citation INTRODUCTION Culture is a global phenomenon that derived from social, economic, legal, political and religious norms, values and traditions of the society. Culture shapes the behavior of individuals to act accordingly in different situations faced by the individuals in all spheres of life. An organizational culture is commonly defined as a set of beliefs, values and assumptions that are shared by members of an organization (Schein, 1985). In both personal and organizational level, it†¦show more content†¦3) MASCULINITY- A situation in which the dominant values are success, money and professions as opposed to the situation in which the dominant values are caring for others and the quality of life. 4) UNCERTAINTY AVOIDANCE - The extent to which people feel threatened by ambiguous situations and have created beliefs and institutions that they try to avoid. This study evaluated the organizational culture dimensions of Digi Malaysia based on the Hosftede theory. RESULT amp; DISCUSSION Power Distance Based on Hofstede (1991) survey, he discovered that the two main ethnic groups in Malaysia (Malay and Chinese) are very high power distance. Malaysia ranked top in the list among the 50 countries studied across 3 regions with the power distance score of 104. Back in 2004, Digi Malaysia had practiced high power distance culture which can be interpreted from its organizational structure and working environment. Like most other Asia-based organisations, its former office was a less than inspring space, occupied by warrens of conversation-proof cubicles. Instead of an office awash with natural light, DiGi’s previous office was hidden behind window blinds and flooded with stark fluorescent lights. Senior managers were ensconced behind closed doors which impeded effective communication.Show MoreRelatedCase 29 Panera Bread Company: Rising Fortunes?25159 Words   |  101 PagesMAXIS BERHAD COMPANY PROFILE Maxis Berhad, with its consolidated subsidiaries (together, Maxis ), is the leading mobile communications service provider in Malaysia with over 11.4 million mobile subscribers as of 30 June 2009. Maxis was granted licences to operate a nationwide GSM900 mobile network, a domestic fixed network and an international gateway in 1993. It commenced its mobile operations in August 1995 and launched its fixed line and international gateway operations in early 1996. Since