L’oreal and the Globalization of American Beauty - 2308 Words

â€Å"L’Oreal and the Globalization of American Beauty† I. Key Problem From the inception of L’Oreal, in 1907, until the late 70’s the global beauty market was largely fragmented and characterized by the domination of local consumer preferences over the search for global efficiencies. Though consumer product companies had been gradually moving toward beauty products and cosmetics, the 80’s marked a monumental industry shift when major conglomerates, such as Unilever and PG, began to buy leading U.S. companies to globalize their brands. In order to keep up with an industry that was experiencing rapid consolidation and the emergence of more powerful international competition, L’Oreal decided to revamp their globalization strategy. They†¦show more content†¦This would be a relatively safe approach that would take advantage of the brand’s existing exclusive image and economic success. Although there would be no expansion outside of the U.S., this strategy would allow L’Oreal to maintain a strong footho ld in the lucrative high-end segment of the American beauty market without the risk of losing exclusivity through international expansion. Also, the competitive advantage that Kiehl’s enjoys in the U.S. is largely based on its image, which has been created by unique marketing and distribution. These distinct features of the company that make Kiehl’s a celebrated â€Å"New York† brand may be very difficult to duplicate in foreign markets. L’Oreal could cautiously continue to expand the brand in the U.S. through on-line sales and a limited introduction of new freestanding stores. They could also continue to test international demand for the Kiehl’s product line through the distribution outlets that currently exist in London, Hong Kong, Toronto, and Paris. Since Kiehl’s is an exclusive product, there may be limited opportunity to further expand the brand inside the United States without over-saturating the market. Also, this strategy would not take advantage of potentially robust profits from pushing Kiehl’s into the vast international marketplace. More importantly, the approach ofShow MoreRelatedLOrà ©al and the Globalization of American Beauty Essay856 Words   |  4 Pagesthe tagline â€Å"Because you’re worth it† and to what brand it belongs to. L’Oreal is one of the top leading brands in the hair and beauty industry. Not just in Europe where it originated in 1907 by Eugene Schueller, rather across nations in various countries. By the mid-1930’s Eugene not only expanded L’Oreal throughout Europe but also gained a leader for hair and body care products. In the 1950’s consequent to World War II L’Oreal entered the US Market. It is believed that if can be prevalent in theRead MoreLOreal and the Globalization of American Beauty1535 Words   |  7 PagesEXECUTIVE SUMMARY. If we look at the over 100-year history of L’Oreal we see how much that company changed and became the biggest global cosmetic company. They expanded and acquire many other companies in the world especially in USA and France. They faced some challenges on the way to that title. Some of the challenges are: high rivalry in the industry, marketing problems with sustaining a consistent brand positioning of the products in some markets, and the cultural differences they faced inRead MoreL’oreal and the Globalization of American Beauty Essay1420 Words   |  6 PagesIntroduction: L’Oreal was started in 1907 by French chemist, Eugene Schueller, who developed the world’s first synthetic hair-color product, L’Aureole. By 1912 his hair products were sold in France, Netherlands, Austria and Italy. In the mid-1930s, Schueller moved into the hygiene and toiletry sectors of the cosmetic market with great success. L’Oreal soon earned the reputation as the leader in European hair coloring and skin care products. Although L’Oreal reached European success, enteringRead MoreLOreal Global Brand Local Knowledge6832 Words   |  28 PagesrP os t 9-311-118 REV: JULY 29, 2011 REBECCA M. HENDERSON RYAN JOHNSON L’Orà ©al: Global Brand, Local Knowledge op yo You need a global brand, which is then adapted to the key markets on the key continents in order to offer consumers the right and relevant products, which is what unive ersalization is all about.1 — Jean-Paul Agon, CEO, 2010 tC Since its founding in 1909, L’Orà ©al tightly couple d innovation and speed to market with i o expansion of its geographic andRead MoreNatura Case Study1159 Words   |  5 PagesIndividual Natura case study preparation paper Whether Natura, the Brazilian beauty company, based on biodiversity of Brazil, should expand its business in Russian market is the critical issue of this case study. However, it is necessary to inspect pre-issue before we evaluate the international investment strategy. After reviewing whether the company is capable of dealing with globalization, we move on to measure the Natura’s international marketing strategy. Is Russian the best next step for Natura’sRead MoreOn Cross-Cultural Marketing Strategies LOreal Cosmetics Industry in China Inspiration2023 Words   |  9 Pages Papers On cross-cultural marketing strategies LOreal cosmetics industry in China Inspiration   Ã‚  Posted:2011-3-17 11:06:00   Ã‚  views:16190 Author:*** [pic][pic] [Paper Keywords] Cross-Cultural Marketing Strategy Implications LOreal [Abstract] This paper mainly uses the example of the method, outlining the international situation and domestic cosmetics industry, LOreal, through the analysis of cross-cultural Marketing strategies, discover the LOreal Group on Dunnings eclectic theory of internationalRead MoreMarketing Plan: Maybellines New Perfume5492 Words   |  22 Pages.............................................................. 4 The company ...................................................................................................................................................................... 5 LOreal .............................................................................................................................................................................. 5 Maybelline ..........................................................Read MoreCosmetic Industry Analysis28098 Words   |  113 Pagesedu.my/bsi/pdf?vid=1hid=9sid=f8ee297f-348b-4a8c-a310-b13bcd72ca4a%40sessionmgr12, by Ch ain Drug Review, 2010) Figure 8: Beauty Survey Figure 8 present about a beauty survey of consumer behavior during the global downturn period and their reaction to buy beauty products. The survey showed that about 26% of consumers willing to buy more store or private label beauty/cosmetic products that are close to their budgets. For example, during the great depression, cosmetic sales-lipstick wentRead MoreApples Branding Strategy5567 Words   |  23 Pagesa)Review L’Oreal’s brand portfolio. What role have target marketing, smart acquisitions, and Ramp;D played in growing those brands? 7 Introduction 7 Target Marketing 8 Smart Acquisitions 10 Research and Development 11 b)What’s next for L’Oreal on a global level? If you were CEO, how would you sustain the company’s global leadership? 12 Question 3 14 What are some of the things IKEA is doing right to reach consumers in different markets? What else could it be doing? 14 IntroductionRead MoreMarketing Plan: Maybellines New Perfume5503 Words   |  23 Pages.............................................................. 4 The company ...................................................................................................................................................................... 5 LOreal .............................................................................................................................................................................. 5 Maybelline ..........................................................

Gun Control And The United States - 1493 Words

An ever-popular topic in the United States has to be what to do about gun control laws. Firearms have been the leading cause of death since the beginning of the 20th century. In 2010, guns took the lives of over 31,000 Americans in homicides, suicides and unintentional shootings according to the U.S centers of disease. There should be new gun laws implemented into the United States constitution because Gun laws in today’s constitution give more access to illegal weapons, do not reduce crime rates and has become one of the highest societal cost associated with death and injury. The second amendment states that ‘ A well-regulated militia, being necessary to the security of a free states, the right of the people to keep and bear arms shall†¦show more content†¦The large availability guns allow unqualified people such as Minors and criminals access to weapons. The united states have the highest gun rate of ownership in the world. ‘ In the united states nearly 10 times more guns are in the civilians hands than in the next closest country, with up to 300 million guns in circulation, this is roughly one gun per adult†(Branas). Guns were cemented in the American culture since the creation of the second Amendment and Americans feel very strongly about their firearm. five out of six guns are purchased by felons these guns were obtained handguns from the second market and by theft† ( centers of disease). The majority of felons reported that it was easy to get firearms illegally and one-third of felons said they could obtain a gun in less than a week. ATF agent jay wactchtel says that most guns used in crimes are purchased from private owners or they are stolen. â€Å"Stolen guns account for 10 to 15 % of gun crimes. Many studies have found that gun ownership correlates with crime. Gun laws do not deter crime gun ownership does. Gun ownership has doubled in the past century. Public health found that legal purchase of a handgun appears to be associated with long-lasting increased risk of violent death. Guns are now a problem more than ever because crime rates have risen. Numerous studies have found that gun ownership correlates with gun homicide. Homicide by gun is the most common homicide in the United States. In 2013,Show MoreRelatedGun Control Of The United States1698 Words   |  7 Pagesshootings that has happened throughout the Unites States has created a great divide among Americans on what should our nation do to prevent further shootings from happening. Many people believe that forcing new laws on how people purchase weapons should require background checks. Gun Control in the United States of America is a topic that has had lots of criticism and support by many citizens. The critical p eople of this topic believe that the guns do not kill people, it is the people that kill peopleRead MoreGun Control And The United States1569 Words   |  7 PagesIn the United States gun control is a big controversy that has been blown out of proportion the last few years. Anything that has to do with guns in the news, reporters say it is the guns fault. Gun control laws are being changed and morphed for the new society that we live in today. What gun control really means is a group of laws to control the selling and use of guns.(1). Statistics have proven that most people want more control on guns. Many surveys have shown that the benefits of gun controlRead MoreGun Control Of The United States Essay1412 Words   |  6 PagesGun Control Proposal Gun control is a highly controversial topic in the United States. There are many people who are for gun control - people who want to have stricter laws to make it so criminals and other dangerous people can’t obtain a firearm. But, there are also the people who disagree with gun control laws and believe there should be a more lenient gun control to help people defend themselves during risky situations. Many gun control laws have been passed for many years. While many have beenRead MoreGun Control And The United States929 Words   |  4 PagesGun control has been a debated, revisited and revised issue for more than a century in the United States. Recently, after several mass shootings in the United States, gun violence issues are; yet again, renewed and in the forefront for the United States. This paper will consist of insight on gun violence in the United States and the newly imposed gun control policies by President Obama; along with, the arguments for and against the new policies and what roles both the formal and informal actorsRead MoreGun Control Of The United States1166 Words   |  5 PagesSince America’s birth, guns have played a large part in it’s society. Citizens of the United States have used firearms to protect the land they love, and their families. They even use them for engaging activities such as hunting and sport. Though firearms may seem to have a commonplace in society, weighing the rights and liberties of citizens against the safety and welfare of the public has always been a delicate process. In the United States, gun control is a of heated issue that has two sides.Read MoreGun Control And The United States988 Words   |  4 PagesGun Control Reassessment in the United States Imagine this: you are in World History class at your high school almost falling asleep learning about Ancient China. It is a normal day for you and your classmates, until you hear an announcement from the principal. You expect the typical lockdown drill, but this situation is far from typical. A man with a gun breaks into your school. BANG! Several of your classmates are killed before this man can be controlled. You survive, but live the rest of yourRead MoreGun Control Of The United States1704 Words   |  7 Pagesshootings that has happened all through the Unites States has made an great divide among Americans on what ought our country do to keep further shootings from happening. Numerous individuals trust that forcing new laws on how people buy weapons should require background verifications. Gun Control in the United States of America is a topic that has had lots of criticism and support by numerous citizens. The critical people of this topic trust that the guns don t murder peo ple, is that people kill peopleRead MoreGun Control in the United States1306 Words   |  6 Pages Gun Control in the United States has gone out of control. The United States should enforce laws to not allow any guns in a house hold in order to reduce violence and crime in the country. Reducing the rate of crime in the United States, controlling big weapons, taxing ammunition, and gun collection can help make this happen. Gun Control can make this country a safer environment to live in. Gun Control has obviously gone out of control in the recent years. Look around, they are everywhere. ReducingRead MoreGun Control And The United States1435 Words   |  6 PagesGun Control For gun control, there should be some requirements for the people to take in order to own a gun for themselves. Throughout the United States, gun control should allow people to still have guns; however, the citizens should go through some changes to ensure safety throughout the nation. Gun control has given some helpful ideals before that would help the people understand the responsibilities of their guns. They want to make sure that these laws maintain to progress as a better solutionRead MoreGun Control And The United States886 Words   |  4 PagesGun Control in the United States On December 14, 2012, a gunman walked into Sandy Hook Elementary in Newtown, Connecticut, and killed 20 children and six adults. This tragedy shook the nation and made Americans wonder, how could this have been prevented? Recently published research suggests mass shootings are becoming more common in the United States. Harvard University researchers said in October 2014 that a mass shooting has occurred every 64 days, on average, since 2011, compared with every

Natural Vegetation of India Free Essays

Describe the regional variations in the climatic conditions of India with the help of suitable examples. Despite the overall unity accorded by the monsoon, there are visible regional variations in climatic conditions within India. Regardless of the moderating influences of the Himalayas in the north and the sea in the south, variations do exist in temperature, humidity and precipitation. We will write a custom essay sample on Natural Vegetation of India or any similar topic only for you Order Now For example, in summer, some parts of the Rajasthan desert, in north-western India, record temperatures of 50Â °C, while it may be around 20Â °C in Pahalgam in Jammu and Kashmir, in the north of the country. On a winter night, the temperature at Drass in Jammu and Kashmir may be as low as minus 45Â °C, while Thiruvananthapuram may have a temperature of 22Â °C. In general, coastal areas experience less contrasts in temperature conditions. Seasonal contrasts are more in the interior of the country. Another case in point is precipitation. While precipitation is mostly in the form of snowfall in the upper parts of the Himalayas, it rains over the rest of the country. The annual precipitation varies from over 400 cm in Meghalaya to less than 10 cm in Ladakh and western Rajasthan. Most parts of the country receive rainfall from June to September, but some parts like the Tamil Nadu coast get most of their rain during October and November. Discuss the mechanism of monsoons. During summer, a low-pressure area develops over interior Asia as well as over north and north-western India. At the same time, there is a high-pressure system over the southern Indian Ocean. Winds move from a high-pressure area to a low-pressure area. As a result, the low-pressure system attracts the southeast trade winds of the southern hemisphere. On crossing the equator, these trade winds—due to the Coriolis force—turn right towards the low-pressure areas over the Indian subcontinent. After crossing the equator, these winds start blowing in a south-westerly direction, and enter the Indian peninsula as the southwest monsoon. As these winds blow over warm oceans, they bring abundant moisture to the subcontinent. Arriving at the southern tip of the Indian peninsula, the wind system breaks up into two branches ? the Arabian Sea branch and the Bay of Bengal branch. The Arabian Sea branch hits the Western Ghats, while the Bay of Bengal branch flows over the Bay of Bengal and hits the eastern Himalayas. The coastal areas west of the Western Ghats receive much of the rainfall from the Arabian Sea Branch, while the regions lying east of the Western Ghats do not receive much rain from these winds. The north-eastern parts of the country receive much of their rainfall from the Bay of Bengal Branch. As these winds move from east to west, the moisture they carry progressively declines. As a result, rainfall decreases from east to west. The Arabian Sea branch moves towards the north-east from the south-west, and joins the Bay of Bengal branch over the northern part of the country. The duration of the monsoon is between 100 to 120 days. By the end of this period, the low pressure system over north and north-west India gradually weakens, and this leads to the retreat of the monsoon winds. Give an account of weather conditions and characteristics of the cold season. The Cold Weather Season Beginning from mid-November, the winter season lasts till February. The weather is usually marked by clear sky, low temperatures and low humidity, and feeble and variable winds. The temperature decreases from the south to the north, with the peninsular region not showing any noticeable seasonal change in temperature pattern due to the moderating influence of the sea. The coldest months are December and January. The days are generally warm and the nights are cold. Frost is common in the north and the higher slopes of the Himalayas experience snowfall. During this season, the sub-tropical westerly jet streams blowing south of the Himalayas bring in cyclonic disturbances from the Mediterranean region. These cause winter rains over the plains and snowfall in the mountains. The Tamil Nadu coast also receives winter rainfall due to the blowing of the north-east trade winds from sea to land. Give the characteristics and effects of the monsoon rainfall in India. Characteristics of monsoon rainfall in India: (i) The duration of the monsoon is between 100 to 120 days from early June to mid-September. (ii) Around the time of its arrival, the normal rainfall increases suddenly and continues for several days. This is known as the ‘burst’ of the monsoon. (iii) The monsoon has characteristic wet and dry spells or ‘breaks’ in rainfall. The monsoon rains take place only for a few days at a time. They are interspersed with rainless intervals. (iv) The moisture is carried by pulsating south westerlies that are affected by different atmospheric conditions, thereby giving monsoon rains an uncertain character. The annual rainfall is highly variable from year to year (v) The rainfall is unevenly distributed across the Indian landscape. Parts of the western coast and north-eastern India receive the maximum rainfall. Regions such as parts of Rajasthan, Gujarat, Leh and the leeward side of the Western Ghats receive very little rainfall. Effects of monsoon rainfall in India: (a) Indian agriculture is largely dependent upon the water from the monsoon rains. Late, low or excessive rains have a negative impact upon crops. (b) Due to the uneven distribution of rainfall across the country, there are some regions that are drought prone and some that are flood afflicted. (c) The monsoon provides India with a distinct climatic pattern. Hence, in spite of the presence of great regional variations, it has a unifying influence upon the country and its people. How to cite Natural Vegetation of India, Essay examples

The main function of religion is to provide people Essay Example For Students

The main function of religion is to provide people Essay with a code of behaviour which regulates personal and social life. Assess the extent to which sociological arguments and evidence support this view of religion in modern society. Religion in the modern age has been seen by some sociologists as being refreshing to the morals of society, while other sociologists feel that religion has for too long placed restrictions and limitations upon those who partake in it. Both functionalists and Marxists have identified that religion does have the main function of providing guidelines and restrictions to how someone should behave in society., albeit both perspectives have a different outlook on the result of the social restrictions. Functionalists such as Durkheim seen religion as being a vital part of societys structure and form. Durkheim and Parsons believed that by laying down a social consciousness of agreed norms and values in regards to behaviour of individuals would ensure a greater security for all in society. Durkheim identified that any breech of the accepted behavioural code could possibly lead to deviance and even to criminality. This social consciousness certainly regulates personal and social life and encourages social solidarity. In modern society we can see that there is an accepted code of behaviour set down by the law. Most law systems throughout the world are base don religious teachings and values. Such and example is the introduction of some of the Ten Commandments of God being in place in British law , such as it being illegal and punishable to murder and steal and also to lie in court. Ritual as identified by Malinowski still plays a large role in regulating personal and social life. The ceremony of marriage is placed in stone as the only way for some couples to gain certain rights that they would not have if they were no married. Marriage is set down as a way of regulation and control as giving penalties to those who commit adultery or other acts which may break up a relationship. Religion has also placed restrictions on who can marry. Many religious teachings condemn homosexual marriages and has influenced many countries not to allow homosexuals to marry. This is a clear sign that religions main function is provide a code of behaviour which regulates personal and social life. Religious ritual is also identified by Malinowski as being a source of hope and courage to many in the modern society. On his study of the Trioband he noticed that they used ritual as a way of protection by a profane body when they attempted to fish on the open sea as opposed to the lagoon. This can be compared to modern day when many armed forces pray to gods for protection when entering battle. Each member of the groups is expected to perform this act and can be seen as a regulation of behaviour and as setting down a code of behaviour through religion. Marxists agree with the functionalist perspective that religion has the main function of laying down a code of behaviour which regulates personal and social life. Though unlike the functionalist perspective they do not believe that religion is mandatory in a societys structure and that in many cases religion is detrimental to the liberation and security of society. Marxists believed that religion is used as a way of laying down a code of behaviour that is built with the welfare of the ruling classes in mind, that the code of behaviour that is promoted by many religions is a form of control upon the masses, and indeed lead to Marx referring religion is the opium of the people. Marx noted also that religious beliefs were as a result of the alienation that people felt from society as a whole and that the behaviour code produced by religion is only accepted by the masses because society is such that they have nowhere else to turn. This can be partly seen in society today where although individuals do not have a personal faith they attach themselves to religious groups in order to feel as if they are part of community. Such examples are the attachments by Catholic and Protestants in Northern Ireland without having a personal